Charlie Elliott


PROFESSIONAL SUMMARY

Strategic marketing leader with 10+ years driving growth for B2B technology companies from early-stage startups to Fortune 500 enterprises. Proven ability to build marketing functions from the ground up, translate complex technical concepts into compelling customer narratives, and align cross-functional teams to deliver measurable revenue increases. Deep expertise in federal/enterprise markets, digital strategy, brand development, and sales enablement with a track record of launching successful go-to-market initiatives in competitive technology sectors.

CORE COMPETENCIES

Strategic Marketing Leadership • B2B Go-to-Market Strategy • Brand Development & Positioning • Federal/Enterprise Sales Enablement • Digital Marketing & Analytics • Content Strategy & Execution • Product Marketing • Demand Generation • Marketing Operations • Budget Management 

PROFESSIONAL EXPERIENCE

Director of Brand Marketing

Forward Networks, Inc. | Santa Clara, CA | November 2025 - Present

  • Lead comprehensive brand strategy and marketing initiatives for network digital twin technology company serving enterprise and federal markets

  • Drive brand positioning, messaging architecture, and creative campaigns across all customer touchpoints

  • Oversee digital presence, content strategy, and marketing operations to support business growth objectives

Director of Digital Marketing and Events

Forward Networks, Inc. | Santa Clara, CA | November 2024 - October 2025

  • Spearheaded federal market expansion initiatives, developing targeted campaigns for DoD and civilian agencies around Zero Trust and cybersecurity compliance requirements

  • Created innovative conference strategies including live art installations that differentiated brand presence at major federal technology events

  • Developed keynote presentations, LinkedIn thought leadership content, and sales collateral translating complex network digital twin technology into compelling business value propositions

  • Built cross-functional collaboration frameworks between marketing, sales, and product teams to accelerate federal customer acquisition

Senior Digital Marketing Manager

Forward Networks, Inc. | Palo Alto, CA | March 2019 - October 2024

  • Established digital marketing foundation for early-stage network software company, implementing SEO strategy, content programs, and marketing automation

  • Developed comprehensive web content strategy and product explainers for enterprise networking market

  • Created sales enablement materials and performance frameworks to support revenue team effectiveness

  • Led event marketing and creative campaigns to drive brand awareness in competitive B2B technology landscape

Global Web Strategist / Project Manager

Cisco Systems | San Jose, CA | March 2017 - March 2019

  • Managed global cisco.com homepage content strategy and publishing coordination across 89 international sites

  • Launched quarterly brand campaigns worldwide, coordinating resources and aligning stakeholders on localized buyer journeys

  • Analyzed web traffic and visitor data to optimize page performance and inform content strategy decisions

  • Managed translation, linguistics, and culturally-appropriate imagery for global web presence

Creative Marketing Manager

Jabil | San Jose, CA | June 2016 - January 2017

  • Delivered creative content for integrated marketing campaigns including website, collateral, press releases, analyst briefings, and trade shows

  • Managed global brand standards and marketing assets with end-to-end project control

  • Developed customer success stories in partnership with business units and sales teams

  • Coordinated video production and external agency relationships to deliver high-quality marketing assets

Sales Enablement / Communications Project Manager

Jabil | San Jose, CA | Jan 2015 - June 2016

  • Led sales skills training workshops to develop and deploy strategic customer messaging plans

  • Transformed technical material and business jargon from across business verticals into meaningful customer-facing content

  • Created data-driven executive messaging playbooks that enabled sales teams to win competitive deals

Product Communication Specialist

Milestone @ Google X | Mountain View, CA | January 2013 - November 2014

  • Managed internal communication campaigns and change management initiatives for Google X innovation projects

  • Collaborated with senior leadership on complex change management challenges

  • Produced video content, training materials, and job aids for global product support teams

  • Coordinated with product development to ensure consistent voice and brand across all touchpoints

Previous Roles

Shutterfly Inc. (Graphic Designer) | WestGate (Art Director)

Earlier career roles focused on graphic design, special event activations, immersive space design, communications project management, and content development across technology, and supporting non-profit & consumer brands.

KEY STRENGTHS FOR EARLY-STAGE COMPANIES

  • Versatile generalist who can build marketing function from ground up across brand, demand gen, content, and operations

  • Proven ability to translate complex technical concepts into compelling narratives for enterprise and federal buyers

  • Hands-on executor who is comfortable with both strategic planning and tactical implementation in resource-constrained environments

  • Track record of scaling marketing operations from Series B startup through growth stages with measurable business impact

  • Creative problem-solver who brings innovative approaches to competitive differentiation and customer engagement

EDUCATION

  • B.A. Studio Arts Practice in Preparation for Teaching | San Jose State University | 2004